Reviews by a third party

Reviews can be very useful in proving your claims, because third parties are

the ones evaluating and reviewing your product or service. If your product

or service stands up to the review process with raving results, you can show

consumers that you have an outside party recommending it. A positive prod-

uct review can increase sales and build consumer trust. Reviews are often

published on the Internet or TV or in newspapers or magazines.

 Here’s the downside of reviews: If the product doesn’t stand up to your

claims, you’ll have to activate immediate damage control in order to minimize

negative publicity. Negative product reviews can diminish sales and create

mistrust.

Reviews work well for products or services that provide immediate results

that are visible to the consumer eye, because that’s what reviewers are look-

ing for.

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