Explain how your product or service eases the pain

If you identified your market’s pain point or problem, but your product or

service doesn’t provide a solution to that problem, you may as well find a

new business or target market. If your product or service does provide a solu-

tion, your task is to present that solution in simple but compelling terms.

 You must identify the benefits of your solution, and determine how those

benefits will improve your consumers’ lives and situations. Reflect on how the

benefits of your product relieve the pain and suffering they’re experiencing.

Consumers don’t know your product like you do. So, you must tell them what

your product will do for them and why they should buy it.

Say, for example, that your target market consists of folks who want to lose

weight, and that you’re offering an innovative online weight-loss program

they can use in the privacy of their own homes. You even offer a money-back

guarantee if consumers aren’t satisfied. Your top three benefits in this situa-

tion are as follows:

 ✓ You’re providing your target market with a weight-loss program that

provides hope and diminishes the pain of being overweight.

 ✓ Your buyers can use the program within the privacy of their own homes,

which diminishes the embarrassment pain point.

 ✓ Your buyers get a win-win incentive — they either achieve satisfaction

or get their money back

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